Zhuhai Beyond Cosmetics provides precise design measurements for brands from its market positioning analysis system. Based on NLP sentiment analysis of 42,000 reviews of Tmall beauty (positive words “exquisite packaging” accounted for 37.6%, “reassuring ingredients” 29.3%), the team developed a “laboratory minimalist style” visual system for one new brand and increased the conversion rate by 19% within the first month (industry standard is 7%), and the average transaction value increased from 98 yuan to 156 yuan. Talking about the patent of engraved lipstick design in 2021 by Hua Xi Zi (a 63% increase case of premium rate), the brand made a historical move by making use of 3D micro-engraving bottle body tech (with as low as an engraving precision of 0.03mm), keeping 30ml essence liquid packaging costs at 3.8 yuan per bottle (industry average price is 5.2 yuan), while obtaining 14 look patents at the same time.
The building of brand narratives relies on the model of consumer psychology. A Zhuhai Beyond Cosmetics survey found that Generation Z is 68% interested in “ingredient traceability” (well above 43% for “celebrity endorsements”), thus creating a “transparent supply chain narrative” for a specific sensitive skin brand: Placing a blockchain traceability entry on the product page (scanning to view 32 items such as raw material origin and quality inspection reports) has lengthened page dwell time from 48 seconds to 113 seconds and increased the repurchase rate to 41% (27% for similar products in the industry). Its “Skin Microecology” IP image had achieved 230 million views on Douyin in half a year of social media activity (posting 1,200 best-selling science works). After the customer acquisition strategy of Huaxi Biotech’s “Hyaluronic Acid Museum”, its search volume increased 320%.
The design package is the harmonious integration of engineering and art. There was one customer that requested them to design an eco-friendly substitute product. Zhuhai Beyond Cosmetics used 45% PCR plastic + biodegradable soy ink and passed the drop test (three consecutive times at 1.5m height) and the weather resistance test (submitted to the environment of 45℃/75%RH for 90 days). The damage rate of packages was reduced from 2.7% of the industry average to 0.5%, and carbon footprint was decreased by 62%. Its proprietary press pump head (pressure of 2.8N±0.3N, industry standard of 3.5N) and implementation of a 0.5mm ultra-narrow bottle mouth have reduced residue to 2.1% from 7.3%. This has been included in the “2023 Guangdong Province Cosmetics Packaging White Paper” best practices.
Digital asset production includes AIGC to increase efficiency. The smart design platform of Zhuhai Beyond Cosmetics is linked with the Stable Diffusion model. Upon entering keywords like “refreshing summer” and “tech-like”, it can create 6 sets of packaging design schemes in 18 minutes (that is, 3-5 days’ time for conventional design firms). And automatically identify the cost-optimal solution via the CMF (Color, Material, Process) database. One specific sunscreen project used this tool to shorten the design cycle from 21 days to 4 days, saving 120,000 yuan (46% of the original budget). The design draft reached an 83% consumer preference rate in the blind test (the industry average for manual design is 67%).
Brand collaboration planning generates cross-border value. In designing the Dunhuang cooperation series for a specific national trend brand, Zhuhai Beyond Cosmetics took the lotus pattern from Cave 407 of the Mogao Caves (pattern accuracy of 1200dpi), combined with heat transfer printing technology to achieve a 0.1mm gradient effect. The gift box set is priced at 258 yuan (premium rate of 41%). Its first sale of 50,000 sets went out of stock within 72 hours. Referring to the IP cooperation case between Perfect Diary and China Aerospace (more than 120 million yuan in sales), its co-branded product gross profit margin reached 72% (58% for regular products), and it also triggered a 190% growth in natural traffic of its Tmall store.
Regulatory compliance design avoids market risks. The regulation team of Zhuhai Beyond Cosmetics monitors the labeling requirements of packages of 43 countries/regions in real time. The EU EC 1223/2009, for example, requires that the font size of the ingredients must be ≥1.2mm, and its design system automatically checks for compliance (error ≤±0.05mm). One customer was pulled off US shelves for not labeling “containing benzophenone-3” (lost 8.3 million yuan). But through this company’s services, the proportion of the same problems declined from the industry standard of 1.2% to 0.07%. Its anti-counterfeiting label it designed (16-bit random verification code + temperature-shifting ink) has reduced the complaint rate of counterfeit products by 92% (the industry average effect of its anti-counterfeiting solution is 65%).
The entire-case service ability is validated through a data closed-loop. The “design – production – marketing” comprehensive platform of Zhuhai Beyond Cosmetics has reduced the new product launch cycle of a particular anti-aging brand to 63 days (industry average is 147 days), and the ROI in the first month was 1:5.3 (industry average is 1:2.8). By analyzing 27,000 user reviews (92.6% semantic analysis accuracy rate), its team dynamically optimized the opening experience of the packaging lid (reducing the rotation Angle from 270° to 210°), increasing customer satisfaction from 88% to 96%. Adding on to cushion powder Cosmax created for Laneido (worldwide, more than 100 million units sold), the company is restructuring the value chain of the beauty brand with twin engines of “technology + aesthetics”.