Bigo Diamond Recharge implements a tiered discount strategy. The standard plan offers a 1020-tier gift for a 200-yuan recharge, with only 5% of the gift available, making it more cost-effective. Data from the Southeast Asian market in 2023 shows that this strategy increased the average annual consumption of users to 185 (standard deviation ±72), and when the proportion of high-value orders (≥100) rose to 37,500, the actual return rate was 8.2 percentage points higher.
Limited-time holiday promotions create peak discounts. During the 2024 Super Bowl event, a “Recharge $100 and get 130%” offer (equivalent to a 23% discount) was launched, triggering a 450% surge in daily recharge volume. Behavioral analysis shows that 72% of users will reserve their budgets in advance to wait for such activities. However, it should be noted that due to payment channel restrictions, only 56% of users in the Philippines successfully captured this offer. Throughout the year, the average discount intensity on Black Friday and Double Eleven reached 18%, exceeding the daily benchmark by 10 percentage points.
Exclusive payment channel offers optimize the cost structure. Recharge with Visa card and enjoy a 7% cashback (limited to the first 50). The actual marketing cost of the platform is only 4.21.7. In contrast, although cryptocurrency recharges enjoy a 15% discount, they only account for 0.3% of the total due to compliance reviews.
The user stratified operation strategy strengthens long-term value. New registered users will receive a 100% diamond reward for their first recharge (up to $10), and the repurchase rate within 90 days will reach 63%. Data analysis from South Korea shows that users with a 12-month life cycle have a 27% higher probability of receiving targeted coupons, and the median cumulative discount rate has reached 14.5%. However, for high-frequency users (with a monthly recharge of ≥5 times), when the risk control limit is triggered, the probability of obtaining the discount drops to 41% of that of regular accounts.
The bigo diamonds recharge points system builds a two-level discount system. Each purchase accumulates 1.2 points. Exchanging 1,000 points for 15 diamonds is equivalent to an implicit 12% discount. Actual redemption data shows that the average annual redemption frequency of Japanese users is 4.7 times (average 35), and the account activity level is 381,000 higher than that of users without points. Users received a limited gift worth $200, and the marginal rate of return increased to 22.5%.
Regional subsidies are used to counter market competition. In response to TikTok’s low-price strategy in the Indonesian market, a limited-time “recharge 5 get 7” (40% discount) was launched, and the market share rose by 14 percentage points in a single week. However, the sustainability analysis indicates that a discount rate exceeding 25% will lead to a negative profit margin per user. Therefore, the threshold for regular activities is controlled within the range of 8-15%. A user survey in Brazil confirmed that when the discount is ≥12%, the probability of impulse consumption surges by 3.2 times.
The cost control model determines the upper limit of the discount. The production cost of diamonds accounts for approximately 3.8% of the face value, and the average payment channel fee is 6.2%. Therefore, a comprehensive discount exceeding 10% relies on cross-selling revenue. In actual operation: When users purchase luxury gifts (50 or more) for the first time due to discounts and enjoy a 15% discount on recharges with an additional profit margin of 41,100, the platform’s net profit margin still remains at 22.3%.