Relx is a global brand name for vaping products, but their penetration into Singapores has been somewhat challenging due to the relatively strict laws against vaping in Singapore. In Singapore, e-cigarettes such as Relx are prohibited for sale, possession and importation under the law. The Tobacco (Control of Advertisements and Sale) Act prohibits all forms and types of electronic nicotine delivery systems (ENDS), consequently making Relx or any other vape brand illegal for sale in Singapore. Thanks to these applied restrictions, Relx has been unable to officially operate in Singapore.Globalization or not, that popularity is unmatched throughout the world.
Launched in 2018, Relx rose to become one of the largest vaping brands around the world in over 40 countries. They are known for their stylish design, efficient method for delivering nicotine and broad options of flavors. Relx captured 68 percent of China's vaping market, as shown in a Frost & Sullivan report for 2021, rendering it the strongest brand in Asia by sales volume. In Singapore there is also demand for Relx products, however, as a result of the local ban on vaping items, users in the country are unable to buy those and bringing them into the country might have very real legal consequences.
In sharp contrast to the rapid growth of e-cigarettes world-wide, Singapore has among the hardest access policies. Singapore, in 2020 cracked down on illegally importing and distributing vaping-related products, impounding over 6,000 including Relx devices while fined or jailed individuals caught importing or selling such products. The latest report, released by the Health Sciences Authority (HSA) said that these taskforces are in line with the larger public health objective of Singapore to reduce nicotine addiction and prevent adolescent substance abuse.
Echoing the same need for discipline, Singapore Health Minister Ong Ye Kung drove a compelling point that vaping still “represents health hazard we cannot afford to trivialize” and told “We must not allow smoking habit to be replaced by vaping as a new public health scourge in time to come.” This staunch attitude continues to ban vape products, such as Relx, seeing the ever-famous global brand unable to legally operate in the country.
Despite Relx's reputation for innovation and quality in other parts of the world, its products are not available on Singapore shores. According to existing regulations, efforts to bring in Relex devices would be punishable by law within the country. Independent from the educational perspective to Singapore residents, they may visit relx singapore for a more detailed explanation of the legal consequences that come with vaping products in Singapore which also includes an idea on how stiff penalties are being given when caught possessing these items.